Unlock the "First time" in Canton Fair History with "Fine Pottery


The 127th Online Canton Fair opened on June 15. A special period of foreign trade pageant, but also opened the confidence war of fine ceramics industry -- this exhibition company products take the initiative to break through and seek change, seize the opportunity in the crisis, to release new vitality to the cloud, become the new characteristics of this year's ceramic exhibition corps.


About 25,000 Chinese enterprises will participate in the Canton Fair, and 50 exhibition areas will be set up according to 16 categories of commodities. It is reported that Tencent will provide overall technical support for the Canton Fair, which can support online display of commodity information in the form of text, video, 3D and VR, and provide instant messaging, video conferencing and other technologies to achieve cloud negotiations. Exhibitors can do business and place orders without leaving home.

One of the highlights of the Canton Fair is "live with goods", the company broadcast room built in the exhibition hall, by the salesman "battle". Manager of international Trade Department Zeng Guang said: "The 127th Canton fair from the real exhibition migrated to the Internet, not a simple copy of traditional pattern, but a new structure design and process reengineering, from" face to face communication "to" screen "for screen communication, Canton fair broke the limit of time and space, business communication is no longer confined to a small booth, through the lens, to provide our exhibition of the brand-new exhibition experience"


It is understood that in order to let customers better understand the company's culture and products, the company also specially produced a video of nearly 5 minutes, so that customers can take in the scale of the company and the production environment. "The Canton Fair adopted an online model, which is refreshing. It not only tests the resilience of enterprises, but also gives enterprises new opportunities. We are looking forward to obtaining more international orders through this online Canton Fair." Chairman Liu Mingbin said.


Compared with many foreign trade enterprises, each Canton Fair is an opportunity to "dig gold" overseas. As an "old", in order to meet the new challenge of the "cloud" Canton fair, fine ceramics business elites in addition to learning Canton fair live process and related matters, also carefully selected the best products to attend the Canton fair, in order to grasp the opportunities to do enough business elite, memorize product introduction table, Besides, there are assistants to answer buyers' questions about price and delivery time, and they will not miss any opportunity to facilitate the transaction of orders. "Livestreaming content needs to be carefully prepared to introduce the most innovative parts to customers around the world." Li Juan, director of the company's business, said that they chose nearly 1000 groups of products to participate in the exhibition, whether it is the type or flower surface, are very competitive.


Business elites become "anchors


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On June 15, 15 PM, this batch of products, the good interaction and communication language a team then opens the live debut, camera, a business manager incarnation "anchor", young faces no stage fright before fill light, with a carefully prepared samples show in front of the camera, will use English, the purpose of the product characteristics, highlight the flow heart. Through technological process and creative design, endows products with soul and temperature. Flowerface sticker lead-free chrome overflow, environmental health, leading every lover of life...... In the detailed introduction of the anchor, there are constantly hints of new buyers in the studio.
Every time after the broadcast, the international trade department held a seminar on summary of the business elite, analysis, improvement method, to consider how to do live, how to say, to get the biggest advantage of the company's products, through foreign buyers in will not be able to see and touch, can not contact with the product, How to achieve orders through video commentary and live broadcast is a big challenge for our business elites.
Online Canton fair this time can be said to be "for the first time in history," for our foreign trade enterprises, is an entirely new opportunities and challenges, we continually update the traditional offline mode of foreign trade, to realize breakthrough, combined closely with the online and offline channels on the "cloud" event, fine ceramics will create new opportunities in the crisis, efforts to develop new market.

 

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